BUYING cheap is nothing new when it comes to filling our wardrobes - but has the trend for bagging a bargain finally reached the beauty industry? The products we slather on our faces are arguably as important as the clothes we wear, but in the inescapable credit crunch it seems women are torn on the subject of downsizing their beauty budget.
With so many great designer look-alikes on the high street who needs to shell out for expensive beauty products?
Some of these glamourous goodies are dead-ringers for the real thing, and they're such bargains you can even treat yourself to one in each colour. No mun no fun? Au contraire. Being broke doesn't mean living out of bargain basement cosmetics departments, it just means smart beauty shopping - and that's something we all need to do a Lidl more of.
Here’s a few of my favourite budget beauty buys.
A CLASSIC SCENT: Madame Glamour €3.49 at Lidl
IT'S as sought-after as a Chanel perfume but with one difference - the price tag, Lidl has created a €3.49 fragrance that has beaten its €70 designer counterpart in a blind smell test. The discount store has started selling Suddenly Madame Glamour in Irish stores after it became a hit in the UK when it hit the shelves in May 2011. A consumer test showed 90% of women preferred this to Chanel's Mademoiselle fragrance. Did I mention that it smells fabulous! It has citrus and floral notes that are not too heavy and the Jasmine is definitely evident. I get complimented every time I wear it!
THE PERFECT TAN: Pennys St. Moriz Tan €4
AFTER a few months of cold weather, and even more relentless economic gloom, the prospect of acquiring a tan for less than the price of a cup of tea is alluring. But you may be surprised that the latest place to get your 'just got back from St Barts' tan is none other than Pennys. During the heady days of the Celtic Tiger , I was one of those women who just could not live without my professional spray tan but , these days, I just can’t justify spending quite SO much on my appearance. The St. Moriz Tan range, available at Pennys, has been a lifesaver. It delivers a natural golden glow and it comes in a range of shades to suit almost every skin tone . At only €4 it’s at a price every woman can afford.
LUCIOUS LASHES:Tesco Waterproof Lash Build mascara, €1.50
CHEAP mascaras tend to be clumpy and the wands can be thin but this is surprisingly good. When I tested it, this seemed particularly dense and creamy it contains nourishing vitamin E and the substantial wand helped it glide on evenly. It was far better than others I tested which cost more than ten times as much. Good quality and excellent value.
THE PERFECT BLUSH:Collection 2000 The Cheek Of It! Cheek & Lip Tint, €6.00
COLLECTION 2000 have always been quick to copy great products and their cheek and lip tint is virtually identical to the cult Benefit Benetint, which at a whopping pounds 23.50 makes it nearly six times the price!
EFFECTIVE SKINCARE: Tesco's Q10 Day Cream, €2.15
TESCO’S Q10 Derma intensive+ anti-wrinkle Day Cream, which costs just €2.15, is out-selling brands like Nivea, Olay L'oreal and Garnier at the supermarket, and is currently their number-one best-selling facial moisturiser, it has already been hailed as a hero product within the industry for its anti-oxidant and regeneration properties.
THE ALL- ROUNDER:Johnson's Baby Oil €3.25
JOHNSON’S Baby Oil is the ultimate all-in-one product. It can be used as a bath oil, a body moisturiser, for removing eye make-up and for shaving your legs. Even your other half can use it as a shaving lotion. And it's super cheap too - pounds €3.25 for a 500ml bottle, available from Boots, chemists and supermarkets.
BEAUTY BASIC: Vaseline €1.15
Good old Vaseline acts as a great under-eye cream and nail-cuticle softener. It's another good one for taking off eye make-up too. You can also use it to smooth unruly eyebrows and keep split ends together, and it's always a popular lip-gloss. At only €1.15 for 100ml from chemists and supermarkets nationwide - you can't go wrong.
SKIN ESSENTIALS: Nivea Essential Care €1.97
A lone jar of Nivea on the bathroom shelf has become a truly iconic sight down through the ages. This simple cream is one of the most enduring beauty products and can be used for sore noses, chapped lips or rough patches. Nivea also has a great lip range, all with SPF for added protection. Nivea has many of the same ingredients as the uber expensive CrĆØme De La Mer and many women swear that it is just as good. Trya Banks is a fan or their cellulite busting lotion but my favourites are - Nivea Essential Care €1.97, enriched with Jojoba Oil and Shea Butter, or Nivea Pearly Shine €2.75, which is a lovely shiny lip balm.
A GREAT CLENSER €5.39: Ponds CrĆØme Cleanser
Kylie Minogue has revealed her budget anti-aging beauty secret, which she claims keeps her skin looking fresh and young. The singer said that she uses the classic product Ponds Cream Cleanser, a tip she picked up from her mum. 'It’s really changed my skin. It’s all I really use. It’s such an old classic. My mum uses it and it really does work. It’s made such a difference.’ She told Marie Claire magazine in a recent interview.